Digital Marketing plan includes the tactical objectives to be used to accomplish the following primary goals of Social media:

• Improve product sales.

• Increase presence on social channels where currently lacking.

• Traction / traffic to blogs / websites.

• User signups to emails.

• Lead generation sign ups on a specific landing pages.

• Get better search engine rankings.

• Promote affiliate program.

• Perhaps offers exclusive to Facebook followers with special Facebook code .

• Re tweets and Twitter analytic / Twitter grader improvements.

• Google plus / picking up activity around your brand or product.

• Facebook fan growth / Talking about us numbers / Insights.

• Twitter followers.

• Google Analytics a review sales/conversions coming from social media channels.