Data Analytics & Reporting
Google Analytics
Google Analytics is a free web analytics tool by Google that tracks and reports website traffic, user behavior, and conversions. It helps businesses understand how visitors interact with their site and make data-driven decisions to improve performance.
Google Tag Manager
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code) on your website or app without modifying the code directly. It simplifies tracking setup for tools like Google Analytics, Facebook Pixel, and more.
Google Serach Console
Google Search Console is a free tool by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides insights on indexing, search traffic, performance, and any issues affecting visibility.